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About Armenian Coffee

SOORJ

Armenian coffee, or “soorj,” holds a special place in the hearts of Armenians throughout the world, representing a tangible piece of culture that is a big part of everyday life. Whether in Yerevan or one of the many communities of the Armenian diaspora, there’s no doubt you’ll see, smell, and hopefully taste this delicious coffee that is also enjoyed by many other cultures throughout Southeast Europe. Made in a traditional “jazzve” coffee pot and poured into small demitasse cups, Armenian coffee features a bold taste and a rich body. Families sit down together to give updates to each other, grandparents share stories from their childhood to their grandchildren, and neighbors fill each other in on the daily gossip by sitting down together over a cup of Armenian coffee. Once you’ve reached the coffee grounds found at the bottom of the cup, imprint your thumb into the coffee grounds, then flip the cup over. After a few minutes, flip the cup back over, where you’ll find an interpretative fortune found in the images depicted by the grounds. For an Armenian coffee that features an authentic taste, try the Sara Coffee Co. Original Blend.